They were the most successful American pop group of the 1960s—a group whose 12 #1 hits in the first full decade of the rock and roll era places them behind only Elvis and the Beatles in terms of chart dominance. They helped define the very sound of the 60s, but like fellow icons the Beatles and Simon and Garfunkel, they came apart in the first year of the 70s. The curtain closed for good on Diana Ross and the Supremes on January 14, 1970, at the Frontier Hotel in Las Vegas, Nevada.
The farewell concert in Vegas was the final act in a drawn-out breakup that didn’t become official until November 1969 but probably became inevitable in July 1967, when Motown Records chief Berry Gordy gave Diana Ross top billing over the Supremes. That move clearly signalled Gordy’s intention to launch Diana on a solo career—something he may have had in mind from the moment he upgraded her first name from “Diane” and upstaged her fellow Supremes by making Diana the group’s official lead singer.
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